Psychology-Infused Copywriting for Deeply Resonant Messaging
01 — Introduction
Welcome!
I’m Santos, a copywriter with a twist: I fuse the art of persuasive, engaging communication with a rich background in psychology and clinical mental health counseling. My journey from understanding the depths of human emotion and behavior to crafting compelling narratives has been nothing short of transformative. This unique blend allows me to create copy that not only captures attention but resonates on a deeper level, encouraging meaningful action and connection.
In a world bombarded with messages, I believe in creating content that speaks directly to the heart and mind, understanding the nuances of our desires, fears, and dreams. Whether it's through a meticulously crafted marketing campaign, insightful blog posts, or impactful web content, my goal is to deliver copy that truly matters—to you and your audience.
Here, you’ll find a portfolio that showcases my journey and the diverse projects that have benefited from my unique approach. From mental health and wellness to brands looking to make a genuine difference, my writing is dedicated to stories that inspire, motivate, and heal.
Let's create something unforgettable together.
02 — Experience & Education
Master of Clinical Mental Health Counseling (In Progress)
Specializing in evidence-based approaches to support mental health and wellness.
Conducting research on the integration of technology in therapeutic practices for enhanced patient care.
Bachelor of Psychology
Graduated with a focus on understanding human behavior, motivation, and emotional well-being.
Engaged in volunteer programs aimed at raising awareness and providing support for mental health issues in the community.
Certification in Human Factors Psychology (Upcoming)
Pursuing certification to deepen my expertise in optimizing technology and design for human use, with a specific focus on applications in mental health and wellness.
Advocacy and Technology in Mental Health
A committed advocate for mental health awareness, actively involved in initiatives that leverage technology to improve access to mental health resources.
Exploring innovative solutions to use digital platforms for mental health education, support, and intervention, aiming to bridge the gap between technology and therapeutic care.
Freelance Copywriting
Leveraging my background in psychology to create compelling, empathetic, and persuasive copy for various platforms, with a niche focus on health, wellness, fitness and technology.
Key Achievements
Research Presentation: Presented findings on the effectiveness of digital interventions in mental health for my professional capstone, highlighting the potential for technology to transform therapeutic practices.
